Sustainably grown, hyper local comfort fare is what first time restauranteurs Melissa and Chris Matteson hope will make the 4th Street Social Club an instant favorite for omnivores, vegetarians and vegans alike when it opens at 643 4th Street in the heart of downtown Santa Rosa. Looking towards the lifting of Shelter in Place restrictions, the energetic 30-something Mattesons are betting that their affordable, plant-centric food will be as appealing to casual walk in diners seeking drinks and dinner and downtown denizens grabbing a lunchtime bite or Happy Hour snack, as it will be to those looking for creative takeout with a rustic, primarily plant based approach.
A longtime gardener using sustainable practices, Melissa is creating health-forward, yet crave-able dishes (including gluten free options) such as Jacked Up Popcorn Chik’n and Seasonal Sliders (meat based and vegetarian) based upon the changing bounty of her intensive Junior College district home garden; currently planted with over a dozen varieties of vegetables, fruits and herbs. Multi-flavored signature micheladas and creative, food friendly cocktails such as About Thai’m utilizing Thai tea will draw on Melissa’s 17 years of experience in the service industry from New York City to San Francisco. Menu prices will be under $20 with beer, wine by the glass and other libations competitively priced.
“Whether in the restaurant or at home, we want to bring the community together on multiple levels,” explained Melissa, who will be running the operations on a daily basis. “In addition to regular menu items for takeout and delivery, we will be offering theme oriented home meal kits such as; “Date Night In”, “Family Picnic”, and “Night Cap Snacks” that will also include activity suggestions for couples and families to bond over with a changing Spotify playlist.
Located in the former Jade Room space, the Mattesons intend to keep key elements of the former bar and layout, while adding distinctive personal touches such as new lighting, color accents and specialty signage that says “you belong here” to make the space more inviting to a broad range of locals and downtown visitors.
About 4th Street Social Club
4th Street Social Club is located at 643 4th Street, between D and Mendocino Streets, in Santa Rosa, one block from Courthouse Square. The restaurant will serve lunch, dinner and all day, everyday brunch plus a special “Members Only” tasting menu once a month.
643 4th Street
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